Red Funnel agrees marketing deal with IKEA
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Headstream PR product story
Edited by the Marketingweek Marketplace editorial team
Jan 22, 2009
Red Funnel, a Southampton-based ferry operator, has agreed a strategic marketing deal with IKEA to coincide with the opening of the Swedish retailer's Southampton store.
Red Osprey, one of Red Funnel's vehicle ferries operating between Southampton and the Isle of Wight, has been rebranded in IKEA's blue and yellow livery for the next 12 months.
IKEA has also partnered with Red Funnel for its home deliveries to the Isle of Wight to make sure that residents have access to the store.
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