Hero redesigns Axa insurance website
A
Hero Creative product story
Edited by the Marketingweek Marketplace editorial team
Oct 16, 2009
Hero Creative has been appointed to redesign Axa's Contractors' Choice website in order to make it more user-friendly.
The website, aimed at insurance brokers, was promoted with leaflets and giveaways.
The 'Bill' character was used throughout to illustrate the niche market the insurance product caters for.
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