Parker selects Hero for awards press pack design
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Hero Creative product story
Edited by the Marketingweek Marketplace editorial team
Oct 15, 2009
Parker has appointed Hero Creative to design and produce a press pack to coincide with its Romantic Novel of the Year Awards.
The brief requested that the Parker brand values of class and sophistication were kept.
A simple but classy folder was designed using black fluted card, an elastic holding band and a silver foil logo.
Regular and Romantic Novel of the Year branded press release paper was then designed to sit inside.
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