Hero Creative completes Centros corporate rebrand
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Hero Creative product story
Edited by the Marketingweek Marketplace editorial team
Oct 15, 2009
Centros has commissioned Hero Creative to refresh its corporate identify to reflect the new name and ownership of the company.
A simple typographical identity was created with a coloured dot that changed hue, adapting to the environment it was working within.
This helped to communicate how Centros works when undertaking its urban regeneration projects, often in historic town centres.
A set of corporate guidelines was drawn up and produced to ensure consistent application.
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