Haygarth creates brand partnership for Rachel's

Haygarth has designed and implemented a marketing campaign for Rachel's that includes a brand partnership with Emma Bridgewater via an on-pack promotion.

The promotion offers consumers an exclusive French bowl and will be supported by engaging digital marketing activity.

Further activity amplification includes PR by Rachel's PR agency Threepipe and social media activity developed by both agencies.

'Made with Love' is the theme of the marketing campaign.

Launching in April, the three-month promotional campaign will target discerning food lovers to increase purchase frequency among existing consumers across the product range, as well as enhance brand loyalty by delivering added value.

Targeted e-mails and newsletters will be used to drive consumers to the Rachel's website for their chance to win Emma Bridgewater goodies.

Facebook is also being utilised to engage with the target audience and raise awareness of the promotion; with Emma Bridgewater and Rachel's prizes being given away throughout the promotional period.

The Facebook page will also drive users to the Rachel's website for further chances to win prizes.

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