Haygarth designs pop-up shops for jewellery brands

Haygarth has designed and implemented temporary pop-up stores for Ernest Jones and H Samuel to promote their brands and sales on Valentine's Day.

The H Samuel 'Little Store of Love' and the Ernst Jones 'Love Boutique' have been created to make the busy romantic season easy for customers by focusing on men's shopping requirements for convenient, last minute, helpful and speedy service.

H Samuel's 'Little Store of Love' will be situated at Waterloo station and uses a fun, friendly and appealing creative to create a warm and inviting environment.

Staff gift finders will be available to help guide shoppers and enhance the brand experience.

'The Love Boutique' will represent the Ernst Jones brand at Paddington station.

A clean, contemporary and modern design will be used, replicating a style bar to entice shoppers.

The ranges in each store have been specially selected to represent gifts for each stage of a relationship.

In H Samuel, the collection spans from affordable treats for new couples to the investment of on-trend bead bracelet gifts, while Ernst Jones offers accessible luxury for long-term loves, from classic diamond pendants to silver and gold gift sets.

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