Haygarth campaign raises Pump Aid awareness

Haygarth has been appointed by Pump Aid to raise awareness of the charity as the sole beneficiary of the UK Live Earth Run for Water events taking place in April 2010.

Activity will begin in January 2010 and will encompass PR and digital marketing to drive awareness and encourage participation in the events, while also building a long-term supporter base for the organisation.

The campaign will target socially conscious professionals, 24-45 years old, using a combination of intensive media relations, celebrity endorsements and highly targeted digital marketing including audio advertising on Spotify and display adverts on Facebook.

The activity is designed to encourage people to sign up to the Live Earth Run for Water events and raise money to fit Pump Aid water pumps in areas of need.

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