Majestic publication designed by Haygarth
A
Haygarth product story
Edited by the Marketingweek Marketplace editorial team
Sep 22, 2009
Haygarth has designed a quarterly customer wine guide for Majestic Wine, entitled 'Grape to Glass'.
The editorial-style guide will be launched in September and is said to signify a departure for Majestic from its traditional wine list to a more lifestyle publication.
More than 250,000 copies of the 58-page seasonal wine guide will be distributed to Majestic Wine customers.
The content of the publication, which includes articles about growers and buyers, travel diaries, wine production and more, has been created by the staff at Majestic Wine.
This publication will still include product information and listings but will focus much more on the passion and knowledge of Majestic Wine; in turn reinforcing the brand's position.
The publication will also promote 'Wine Uncorked' - a free two-hour introduction and tasting session offered at Majestic stores.
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