Product category:
Integrated marketing
News Release from: Haygarth
Edited by the Marketingservicestalk Editorial
Team on 30 May 2008
Disney picks Haygarth for customer
marketing
Haygarth has been unveiled as the new retained customer marketing agency for Walt Disney Studios Home Entertainment UK and Ireland.
The appointment was made following a six-month competitive review of the customer marketing agency contract Haygarth will begin representing WDSHE UK and Ireland from 1 May 2008
This article was originally published on Marketingservicestalk on 15 Jul 2008 at 8.00am (UK)
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Philippe Roucoule, Executive Director for Sales and Customer Marketing, will oversee the integration of Haygarth services to support the in-house customer marketing team headed up by Steve Holloway.
Roucoule said: "We are thrilled to appoint Haygarth as WDSHE's Customer Marketing agency.
"The DVD market is very fast, varied and constantly changing - we need an agency that can play to the strengths of all our customers, be they a specialist, an etailer, a generalist, a grocer or a wholesaler.
"Haygarth has the creativity, depth and breadth of expertise we are looking for to help deliver the high standard of support we want to offer to our customers.
"We look forward to developing an even more successful partnership between Haygarth, WDSHE and our customers, to ensure our titles are front of mind for the consumers".
The six-strong customer marketing team in WDSHE is responsible for the planning and implementation of innovative marketing activity within the retail environment on behalf of WDSHE new releases and catalogue titles.
This ranges from working with trade customers to maximise in store presence to devising bespoke promotions in store for WDSHE's titles.
The scope of the activity is both below the line and above the line and extends to all of WDSHE's retail and online customers in the United Kingdom and Ireland.
Haygarth's appointment will see them getting involved in activity to support DVD releases of blockbuster movies such as Prince Caspian and Wall.e as well as Disney classics such as Sleeping Beauty.
In addition, the team will be instrumental in driving awareness of the next-generation, high-definition DVD format Blu-ray at a crucial and strategic time for the format.
Sophie Daranyi, CEO at Haygarth, said: "This is a great appointment for us; we're looking forward to using our wealth of customer marketing experience and integrated marketing expertise to really drive business for Walt Disney Studios Home Entertainment".
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