Product category:
Integrated marketing
News Release from: Haygarth
Edited by the Marketingservicestalk Editorial
Team on 28 April 2008
Haygarth adds traction to tyre dealers
Haygarth has developed a new look and feel for ContiNetwork, the dealer network from Continental Tyres, the only network of independent tyre dealers in the UK that services truck fleets.
A stunning new logo and corporate identity has been developed as part of a brand relaunch, with the focus being on creating synergy with parent company, Continental Tyres, while bringing a fresh new look to the ContiNetwork brand Following on from the corporate identity Haygarth has also developed new trade collateral including dealer signage, handbooks, van livery and consumer facing brochure
ContiNetwork has over 200 outlets across the UK and the relaunch aims to provide an improved, more local service to customers, particularly across the growing number of fleets using Continental's tyre management contracts.
ContiNetwork Manager, Stefanie O'Meagher, commented: "The relaunch is designed to support dealers and help develop new business opportunities.
"We've been really impressed with the fresh new identity Haygarth has developed for us".
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