Haygarth creates brochure for salad producer

Fresh produce specialist English Village Salads has enlisted Haygarth to develop its first ever corporate brochure to support its expansion into new markets.

The brochure will be used to target growers and suppliers worldwide, UK retailers and UK foodservice operators.

English Village Salads (EVS), part of the Bakkavor Group, is a well established fresh produce supplier.

The beautifully designed brochure from Haygarth is the first step in EVS's new strategic direction which will see the brand target both stockists and growers in order to drive business.

The brochure is a departure from the usual technical trade brochures usually found in the sector.

EVS has opted for something that truly represents the brand personality, focusing on its key USPs of fresh and natural, ethical and trustworthy, whilst being a business that builds partnerships.

Using beautiful imagery of fresh produce the brochure has a modern feel with visuals and text highlighting the expertise and international prowess of EVS.

Printed on uncoated stock, which gives it a gorgeous look and feel, the brochure will be the key element in new business mailings taking place throughout the summer.

Kelly Colrien, Marketing Manager for EVS, commented: "Haygarth has developed a striking brochure for us that will really engage and inform potential new customers and suppliers - it provides impressive visual impact whilst educating the reader on how the EVS business operates and highlighting the brand's key attributes and competitive advantages.".

Back to top