Product category:
Database management, list services
News Release from: Harte-Hanks Global Address | Subject: Global Address
Edited by the Marketingservicestalk Editorial
Team on 04 April 2007
Global Address adds geospatial data
The latest version of Harte-Hanks Global Address software now includes international geospatial proximity, routing and mapping functionality.
Harte-Hanks Global Address, the international address quality software from Harte-Hanks (NYSE:HHS), has released a new version with geospatial modules that enable users to "find my nearest", plan a route from A to B and perform mapping functions The new proximity, routing and mapping modules are made possible through new geographical coordinate (geocode) data sets now available in the Global Datastore, which is owned and maintained by Harte-Hanks Global Address
The Datastore, a repository of address data for 238 nations and territories, now contains geocode data for 35 countries.
Harte-Hanks Global Address can supply the new proximity, routing and mapping functions for most of these countries, among them: Argentina, Austria, Belgium, Brazil, Canada, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong (China), Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malaysia, Netherlands, Norway, Poland, Portugal, Russia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom and United States of America.
Martin Turvey, managing director, Harte-Hanks Global Address, said: "Our traditional business is the capture and cleansing of international names and addresses using Global Address software.
"Along with continued development in our primary business, we have allocated additional resources into further leveraging geocode and time-zone enhancements - hence the new geospatial functions".
Each function has a variety of uses.
Proximity: Proximity functionality can be tailored according to client requirements, for example, some businesses will want to use Harte-Hanks Global Address to estimate travel distances and costs between warehouse and customer locations; others will be able to tell their customers where their nearest store, dealer, service centre or restaurant is located.
The proximity functionality runs on many database systems such as Oracle and SQL.
Routing: The routing application determines the shortest and fastest routes, travel distances and times.
It will calculate routes through networks of map data such as roads, railways, paths, telecommunications, pipelines and similar networks, for example, taxi firms and freight logistics companies can use Harte-Hanks Global Address to provide quotes based on distance by road, for utility companies planning cable installations and simply for finding the fastest routes.
It offers high levels of performance for web solutions.
Mapping: The mapping function offers a diversity of end-user mapping applications, such as: analysing customer locations; power line distribution and transmission management; forestry management; and railway infrastructure management.
"We believe clients from many industry sectors have opportunities for achieving greater efficiencies and service to customers through these applications," Turvey said.
"One of our clients is implementing the routing module so it can improve its international express delivery service, while a telecoms client will be able to map signal masts and the extent of its surrounding transmission areas.
"Sales and marketing departments have expressed interest in using the new modules to help them improve their customer and prospect analysis and geographically focus their campaigns".
The new software release supports all leading UNIX, Linux and Microsoft Windows platforms, including Microsoft Vista.
Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers.
Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value - a process of "customer optimisation" - organised around five strategic considerations: information (data collection/management); opportunity (data access/utilization); insight (data analysis/interpretation); engagement (knowledge application); interaction (program execution).
Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves.
Harte-Hanks Global Address helps worldwide corporate clients manage their international address data.
The company's proprietary software captures and cleanses name and address data for 238 nations and territories, appends enhancements such as geocode and time-zone data and provides geospatial functions such as mapping.
Unicode capability, combined with extensive data sets from the Global Datastore, enables processing in all major character sets, including non-Roman based languages such as Chinese, Hellenic and Russian.
Harte-Hanks Global Address operates from offices in the UK and the US and through a worldwide network of resellers and OEM integrators.
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