Product category:
Online advertising
News Release from: Harvest Digital
Edited by the Marketingservicestalk Editorial
Team on 06 May 2008
Harvest Digital works with PandV
Holidays
PandV Holidays has appointed online marketing agency Harvest Digital to manage its online media for launch in the UK.
Harvest will increase awareness of PandV Holidays in the UK and position the brand as the leading provider of self-catering holidays in France and the Mediterranean Initial activity includes a two-month campaign to promote summer holidays in France with PandV Holidays to an affluent family audience
This article was originally published on Marketingservicestalk on 5 Mar 2007 at 8.00am (UK)
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Harvest has planned and bought a range of display media including major portals, TripAdvisor, and the travel channel on Times online as well as retargeting activity on Advertising.com.
Visitors can click-through to www.pv-holidays.com to book with highly competitive prices for online bookings.
Anne-Lise Seurat, Head of Acquisition for Europe at PandV Holidays, commented: "We want to increase our footprint in Britain.
"We were looking for an agency that understands the online travel market in the UK and have selected Harvest because of their experience on brands like Thomas Cook and Cheapflights, their ideas and their creative approach to media buying".
Emma Wilson, Director at Harvest Digital, added: "The UK market is a strategically important territory to PandV Holidays, which is already very strong on the continent.
"We will ensure they have a good share of voice on travel media targeted at 35+ ABs interested in European holidays and track and optimise the media to improve the overall performance and boost awareness".
The creative highlights the range of self-catering accommodation in residences, holiday villages and hotels from PandV Holidays, including beach, mountain, rural and city destinations in France, Spain, Italy, Morocco and Tunisia.
Other media includes Yahoo! and Travelsupermarket and integrates with above-the-line and PR initiatives from PandV Holidays.
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