Product category:
Online ad campaigns
News Release from: Harvest Digital
Edited by the Marketingservicestalk Editorial
Team on 26 June 2007
RSPB introduces online prize draw and
WAP site
The RSPB is increasing its digital marketing activity in order to raise awareness and increase membership with a display advertising campaign across multiple platforms through Harvest Digital.
After delivering a series of successful email campaigns for the charity, Harvest Digital is tasked with managing a digital prize-draw campaign and producing an RSPB WAP site, as well as planning and buying targeted online media using creative developed by RSPB Adults can enter an online prize draw to win one of ten Viking AV-50 mini telescope kits
This article was originally published on Marketingservicestalk on 5 Mar 2007 at 8.00am (UK)
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Harvest has booked advertising across the Advertising.com network and on the National Geographic site in order to reach adults interested in wildlife.
Advertising for the prize draw aimed at children is booked on Kaboose and the children's pages on the National Geographic site and features the chance to win a set of 10 cuddly singing bird toys and children's binoculars.
All adult entrants receive a booklet entitled 'Birds in our Countryside' with details about joining the RSPB.
Online marketing agency Harvest Digital has also booked banner advertising on WAP sites through Screen Tonic which clicks through to a new RSPB WAP site.
Visitors aged over 18 can enter the prize draw on this site and download ringtones featuring birdsong and wallpaper for their mobile phone.
Commenting on the new activity, Susan Hordern, On-line Marketing Manager at RSPB, explained: "Programmes like BBC Springwatch, presented by Bill Oddie, the RSPB's Vice-Chairman, are creating interest in birds and wildlife and we wanted to bring the charity to the attention of these viewers.
"Harvest Digital has been quick to deliver a campaign that optimises our budget and targets the audience online and via their mobile phones".
William Corke, Director at Harvest Digital, added: "The RSPB is one of the largest membership organisations in the UK and digital communication has a vital role to play in developing richer engagement with their audience.
"In particular, the WAP site is a step forward for the RSPB offering a cost-effective entry into the mobile market which increases reach and can be used to integrate with offline activity".
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