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Halo carries wide range of database products

A Halo Data product story
Edited by the Marketingservicestalk editorial team Jul 9, 2007

Halo Data's management buy-out early in 2005 saw the recruitment and provision of both B2B and B2C services focusing on a broad spectrum of database products and services.

Established in 2001, Halo Data provided data and broadcasting services to the telecommunications and premium rate industry until a management buy-out early in 2005 saw the recruitment and provision of both business-to-business and business-to-consumer services focusing on a broad spectrum of database products and services.

Halo's impressive portfolio features products from generalised and specialised lists of business data, and a comprehensive range of consumer data lists and sales leads coupled with an extensive range of broadcasting services designed to make the most out of clients needs.

Our own B2B database consists of 1.7 million UK-based businesses with around 2.5 million senior decision maker contacts, including finance, technical, sales, marketing, purchasing and many more.

Fully selectable in a variety of ways, including employees, turnover, SIC code and many more, it allows clients to tailor their marketing campaigns in exactly the way the want.

Updated on a quarterly basis and screened against the FPS and CTPS, Halo Data ensures that you get the accurate and industry-compliant list that you require.

At Halo we have a number of beneficial relationships with the majority of the larger consumer list owners and as such we are able to offer some excellent and cost effective data packages.

You give us your requirements and we do all the leg work.

Whether you want to target over 65s interested in gardening or expectant mothers, our helpful and experienced sales team will source your list.

In addition to the broad spectrum of consumer lists, our more popular and specific packages are financial lead generation/supply and the excellent student database.

Financial Leads - Including Homeowner Loan Declines (1- 3 months, 1 - 6 months and historic records of 12 to 24 months), Adverse Remortgage Leads, Secured Loan Leads, IVA leads and the excellent Hotkey Transfer Leads.

Holders of a Consumer Credit Licence (issued by The Office of Fair Trading) enables Halo to supply some of the UK's major lending institutes with excellent results and continued business making this one of our best-selling products.

We continue to work closely with our suppliers ensuring increased volumes of quality and effective data for our ever increasing client base.

The Student Database is exactly what it says - students that are currently studying at the UK's major universities who have registered to receive special offers via email or SMS.

Selectable on age, gender, location, year group and, in most cases, course, this gives you an excellent direct route to market.

Currently used by major corporations such as NatWest, BT Broadband and Topshop/Topman to name but a few, you can probably see how effective this excellent data can be.

Halo Data offers one of the most comprehensive fax broadcasting services in the UK.

Fax broadcasting is still one of the most cost-effective mediums of direct marketing available.

For the fraction of the cost of a postage stamp, businesses can communicate with their clients with speed and ease.

Halo has access to the one of largest selectable fax databases currently available in the UK marketplace.

With faxes selectable by 1,800 industry variables across 30 vertical markets, the company can target broadcasts to their clients' specific needs.

With a friendly, professional and efficient service, Halo Data strives to provide each of their clients with all that is necessary for successful fax broadcasting.

The company can also supply follow-up data for telemarketing, mail or email campaigns, as well as professional document design.

Email is a fast and effective solution to the broadcasting and marketing aspects of any company.

Many companies use this cost-effective medium to send clients and prospective clients' information such as newsletters, invitations, special promotions and service announcements.

Email is a comprehensive way to share text documents with millions of people the world over.

More traditional ways of communicating your message cannot offer the immediate, direct feedback that email broadcasting can offer.

In today's fast paced market it is paramount to move with the times, and with the ability to watch who is opening your messages, viewing your website or making enquiries, there cannot be a more beneficial way to stay up-to-date.

With all this information to hand, let us supply this real-time information for effective and even more targeted follow-up campaigns.

With the powerful medium of voice broadcasting, all users have to do is record their message over the telephone or directly through a computer and provide a contact list for the distribution.

Halo manages the delivery of voice broadcasting and marketing.

Sharing voice data could not be simpler; a vast number of landline and mobile networks can be reached through one clearly defined message, which can easily be enhanced using personalisation.

The right message will ultimately result in direct response.

Assess your target market and decide upon your message; build your list or utilise existing contact numbers; create your message using your telephone or computer; deliver unlimited numbers of messages without tying up your telephone lines by using easily managed distribution lists; evaluate the progress and results of your campaign with automated reporting and tracking.

Mobile technology is a primary aspect of the modern-day market: 80 per cent of people in the UK own a mobile phone and use text messages as a way of communicating with friends, family and colleagues.

The biggest advantage over all other methods of communication is that it is not only direct to the recipient like email, but also enables you to pass on important information such as reference numbers and telephone numbers in a way that the recipient has a permanent record for later review when needed.

To a medium carried around by the recipient for the greater proportion of time, unlike carrying around a computer, laptop fax or answer machine, SMS broadcasting increase the marketing day and complies with legislation laid down by the EC Directive 2006.

It is a fact that most companies' internal client lists have been created by a variety of means, including combining of spreadsheets and manual input.

This can create many problems like duplication and mistyped addresses, which considering you might be thinking of sending special offers or announcements via post could cost you either more money in postage costs (duplicates) or a waste of time because your mailing will not be delivered due to incorrect addresses.

Here at Halo Data we can analyse your database for internal dupes, merge and purge it and also PAF verify for maximum deliverability.

We can also enhance your databases with more information such as employee or turnover sizes, industry sectors (SIC codes) and a host of other informative descriptives, enabling you to strategically target your customers more effectively.

Here at Halo we pride ourselves in doing things properly and within industry legislations, and as such are licence holders of the TPS (Telephone Preference Service), CTPS (Corporate Telephone Preference Service), FPS (Fax Preference Service) and MPS (Mailing Preference Service) in addition to being members of the DMA (Direct Marketing Association).

This enables us to offer our clients peace of mind when purchasing data from us but more over we are able to offer suppression services against these lists ensuring that you are able to carry out your marketing campaigns within legislative guidelines.

Just one phone call to a registered number can cause you a whole load of hassle and potentially a hefty fine.

Our friendly and experienced sales team with over 40 years' combined industry knowledge has been specifically nurtured to go that extra mile in improving your customer experience with Halo.

Backed by a technical team used to dealing with large-volume orders and database manipulation in excess of 20 million records, we feel that Halo can not only offer you excellent products at cost-effective prices, but your buying experience will be such that you will want to return to us time and time again.

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