Product category:
Premiums and incentives, merchandise
News Release from: Halfords Business Services
Edited by the Marketingservicestalk Editorial
Team on 10 May 2007
Halfords speeds into promotions and
incentives
As the media spotlight falls on obesity and heart disease, Halfords Business Services is leading the way with creating successful and innovative sales promotion and incentive schemes.
Halfords Business Services division was set up almost a decade ago to support the increasing demand for its unique products and services by the B2B market So what makes Halfords any different from any other B2B product provider? Halfords is uniquely positioned with a network of over 420 easily accessible stores across the UK
This means that gone are the days of agencies receiving pallets of bikes or sat navs that they haven't physically got the space for.
Instead consumers can be sent branded vouchers, which enable them to pick up the correct sized bike, or have their sat nav fitted and demoed for free at their local store.
So what does it offer? As the UK's leading retailer of bicycles, satellite navigation and child-safety products, Halfords is a well-respected brand.
Its B2B services offer the 12,000 products available to customers in-store: from in-car DVD to camping and leisure goods.
Products are available with a competitive discount and unrivalled supply options.
Halfords Products - a strategic fit? With the media spotlight increasingly falling on issues such as childhood obesity, heart disease, carbon footprint and all the problems that go with these, a gap is opening in the sales promotions industry - a gap that many Halfords products fit.
The UK government is currently investing heavily in re-igniting the cycling proficiency campaigns with schools in an attempt to combat childhood obesity and many of the FTSE 100 are investing in green transport plans incorporating things such as Cycle2Work Schemes (also pioneered by Halfords).
The increasing focus on CSR means that brands must look to be ethical in their approach and Halfords products facilitate this.
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