Gyro launches standalone digital business

A Gyro International product story

Edited by the Marketingweek Marketplace editorial team May 6, 2008

Gyro International has launched Mighty Mouse Digital, a standalone digital business, as part of its growing commitment to provide world-class digital services.

The new business employs a 50-strong workforce and offers a breadth of digital services including online marketing services, search engine optimisation, website planning, design and construction and strategic consultancy.

The development of Mighty Mouse Digital was initiated over two years ago and follows a period of substantial strategic planning and resource building by the agency.

The current digital team within Gyro's integrated business has been developed to the point where it regularly delivers the same services as a dedicated digital agency, and has been doing so very effectively for Gyro's clients.

In its new identity, Mighty Mouse Digital will continue to work closely with Gyro International's existing client base on its integrated campaigns as well as offering standalone digital solutions.

Mighty Mouse Digital is currently undertaking work for Virgin Atlantic and T-Mobile among many others.

Jon Pollard, Head of Group Operations at Mighty Mouse Digital, commented: "The launch of Mighty Mouse Digital has been a long time coming and is testament to our commitment to digital advances in the marketing arena.

"There are many advantages in operating our digital services as a separate business to Gyro International; however, the primary objective was to ensure all existing and future clients would benefit from a dedicated and specialist service.

"We now have the infrastructure to support us and the resources in place to ensure we can offer an exceptional level of digital expertise".

Gary Brine, CEO of Gyro International, said: "The convergence of media within marketing has accelerated at an unprecedented rate.

"Rather than reacting impulsively, we've bided our time and taken on board all of the feedback we've received from clients.

"This ensures our digital strategy moving forwards allows us to maximise our skills and expertise to benefit clients and identifies a clear vision for future growth".