Gyro secures GBP50m to fund acquisition

Gyro International, Europe's largest integrated b2b marketing agency, has secured investment in excess of GBP50 million to fund a programme of acquisitions and global growth.

The agency, which works with brands such as Sony and American Express, secured the new investment from an undisclosed US private equity firm.

The new funds will result in the exit of the previous syndicate of investors, led by UK private equity firm, Octopus.

The terms of the deal will allow Gyro International to open several new international offices and, through a series of forthcoming acquisitions, diversify its integrated services to include PR, data management and a stand alone digital offering.

Existing senior management at Gyro International will be unaffected by the new investment and Gary Brine, CEO of Gyro International, will continue to steer the agency.

Brine said of the investment: "The investment is a significant step towards achieving Gyro's ambitions to become the biggest and most successful B2B marketing agency in the world.

"By continuing to expand Gyro International into sectors that offer opportunity for growth and in key geographical markets, we are able to offer our clients a truly integrated, international offering in a way that our competitors simply cannot match".

Richard Glasson, Chief Operating Officer of Gyro International, added: "Over the last five years Gyro International has delivered average compound revenue growth of over 45 per cent - the great majority of which has been organic.

"That rate of growth is set to continue with the support of our new backers, and we are extremely well placed to take advantage of the market opportunities that we see ahead of us".

In 2007 Gyro International completed four acquisitions across the bio-tech, healthcare and telecommunication sectors.

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