Gyro buys healthcare specialist Woolley Pau

Gyro International, Europe's leading integrated communications agency, has further strengthened its healthcare and biotech capabilities by acquiring Woolley Pau for an undisclosed sum.

Woolley Pau specialises in advertising and marketing consultancy for the healthcare sector, working on brands that include over-the-counter and prescription medicines.

The agency has a staff of 25 and an annual turnover of around GBP3 million.

The acquisition of Woolley Pau by Gyro International follows its acquisitions of bio-chemical experts Cicero and bio-technology specialists Dowell Stubbs earlier this year.

Richard Glasson, Chief Operating Officer at Gyro International, commented: "Strategically Woolley Pau is a significant acquisition for Gyro - we have identified healthcare as a key market for growth and we are extremely close to being able to offer our clients a total healthcare offering.

"This will be completed shortly with a further acquisition planned in this sector before Christmas".

He added: "Woolley Pau is a famous name in healthcare marketing - it is respected by clients and its campaigns have won many awards for creativity and innovation, qualities which Gyro values extremely highly".

Louisa Pau, Woolley Pau's joint founder and Managing Director, commented: "This move makes perfect sense for Woolley Pau; we have a fantastic reputation for creativity, but until now we've lacked the global stature and group resources to compete consistently with the healthcare networks".

She added: "While the scale of our offering has undoubtedly changed, for us it's fundamentally business as usual - we are still going to deliver intelligent, engaging campaigns that work; we are just going to do it in more ways, across more borders.

"For our existing and potential clients, it's a case of Woolley Pau and then some".

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