Product category:
Integrated marketing
News Release from: Gyro International
Edited by the Marketingservicestalk Editorial
Team on 07 November 2007
Gyro buys healthcare specialist Woolley
Pau
Gyro International, Europe's leading integrated communications agency, has further strengthened its healthcare and biotech capabilities by acquiring Woolley Pau for an undisclosed sum.
Woolley Pau specialises in advertising and marketing consultancy for the healthcare sector, working on brands that include over-the-counter and prescription medicines The agency has a staff of 25 and an annual turnover of around GBP3 million
This article was originally published on Marketingservicestalk on 15 Jul 2008 at 8.00am (UK)
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The acquisition of Woolley Pau by Gyro International follows its acquisitions of bio-chemical experts Cicero and bio-technology specialists Dowell Stubbs earlier this year.
Richard Glasson, Chief Operating Officer at Gyro International, commented: "Strategically Woolley Pau is a significant acquisition for Gyro - we have identified healthcare as a key market for growth and we are extremely close to being able to offer our clients a total healthcare offering.
"This will be completed shortly with a further acquisition planned in this sector before Christmas".
He added: "Woolley Pau is a famous name in healthcare marketing - it is respected by clients and its campaigns have won many awards for creativity and innovation, qualities which Gyro values extremely highly".
Louisa Pau, Woolley Pau's joint founder and Managing Director, commented: "This move makes perfect sense for Woolley Pau; we have a fantastic reputation for creativity, but until now we've lacked the global stature and group resources to compete consistently with the healthcare networks".
She added: "While the scale of our offering has undoubtedly changed, for us it's fundamentally business as usual - we are still going to deliver intelligent, engaging campaigns that work; we are just going to do it in more ways, across more borders.
"For our existing and potential clients, it's a case of Woolley Pau and then some".
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