Gyro Wave aligns creative and data expertise
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GyroHSR product story
Edited by the Marketingweek Marketplace editorial team
Feb 18, 2010
GyroHSR has announced the launch of Gyro Wave, a partnership between the marketing services specialist and data marketing specialist Blueberry Wave.
The agreement is aimed at enabling clients to harness the large amount of information available to the modern business to achieve more effective deployment of marketing programmes and greater return on marketing investment.
The two companies will combine their experience to inform every element of campaigns for clients, from data planning and consultancy through to technical design and database hosting.
The announcement comes in recognition of client demand for greater alignment between data and analytics expertise and campaign and creative planning.
In 2009, GyroHSR conducted client research which showed that there is an increasing need for agencies to enable more effective use of customer and prospect data in line with marketing strategies.
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