GMC announces speakers for Xplor conference

A GMC Software Technology product story

Edited by the Marketingweek Marketplace editorial team Feb 3, 2010

GMC Software Technology has announced its speaker line-up at Xplor's Global Conference and Vendor Forum on 17-19 March 2010 in Tampa Bay, Florida.

Session topics include transpromo, multi-channel and social media communications as well as improving return-on-investment (ROI) on database marketing, delivered by executives from GMC Software Technology and other industry experts.

'Transpromo: A Buried Treasure in Customer Communications' will take place on 17 March from 08:30-09:20.

Michael Bucka, general manager at GMC Software Technology, will provide a glimpse into trends from the transactional and variable data printing market in Europe as it applies to the banking and insurance industries.

In addition, the session will review why transpromo has been successful in terms of cost savings and considered the 'buried treasure' in customer communications.

'Multi-Channel and Social Media Communications' will take place on 18 March from 10:30-11:30.

To effectively reach customers, companies must now consider new mediums that reach the next generation of audiences that are more demanding, always connected and are barraged with 250-3,000 marketing messages a day.

During this session, Scott Baker, vice-president of worldwide business development, will explore the challenges facing organisations with respect to customer-based communications and trends in multi-channel and social media communications.

Baker will also present a session on how companies can reduce overall costs and generate extra income through transpromo marketing campaigns in a session entitled 'Transpromo: A Cost-Effective Way to Drive New Revenue' on 19 March from 14:30-15:20.

'Ideas to Improve ROI on Statement and Database Marketing Programmes' will take place on 19 March from 15:30-16:30.

Roger Gimbel will provide a review of a successful transpromo campaign case study produced by Synq Solutions.

The session will also explore how database segmenting, statement design and use of personalised URLs have positively affected the response rate for this transpromo campaign.

GMC Software Technology, a Platinum Sponsor of Xplor Document University, will also be an active participant in Xplor's Vendor Forum, demonstrating its latest solutions for designing, managing and producing highly personalised and high impact, customer communications.