GMC Analytics helps measure consumer preferences

A GMC Software Technology product story

Edited by the Marketingweek Marketplace editorial team Nov 17, 2009

GMC Software Technology has formed a subsidiary, GMC Analytics, to offer a blend of software and services to augment customer data with information about customer preferences.

This will allow print-service providers and their customers to better target and measure consumer preferences.

GMC Analytics will deliver tools and techniques to help marketers create campaigns where consumers are more likely to disclose preferences.

The process and methodology will combine traditional web surveys and online infotainment backed by psychographic/psychological analysis.

Combining proprietary software tools with an easy-to-use interface, GMC Analytics will put data analytics in the hands of print-service providers of any size.

Developed in partnership with ISG Institute in Switzerland, GMC Analytics' suite of statistical tools evaluates data from online interviews and uses decision-support tools to generate individual reference data.

This data can then be used to deliver response rates as high as 20 to 30 per cent.