Israel print firm selects Printnet platform

GMC Software Technology has announced that Israel-based Orda Print Industries has selected Printnet to automate its transpromo and personalised document production.

The company will use Printnet alongside its Kodak Versamark VX5000 Plus printing system.

Applications include customer statements, invoices, checks, promotional inserts, coupons, letters and transpromo statements for the telecommunications business.

Orda Print specialises in transactional printing for the telecommunications and finance sectors.

The decision to install new software followed an order for transpromo documents from Israel's largest telecommunications business, when Orda realised its existing system would not be equal to the task.

The software would have to support complex, performance-sensitive data files; selective inserts based on customer segmentation; multiple input and output formats; multiple languages (Hebrew, Arabic and Russian); and business rule calculations.

Input files of more than 3GB each also needed powerful software to keep them under control.

A real-time testing environment was also required to evaluate four versions of the variable application.

Printnet is designed to quickly and efficiently set up complex print jobs involving many variables from multiple data sources.

It also accommodates the three languages - Arabic, Russian and Hebrew - in the same run, automatically switching to left-to-right reading for Hebrew and Arabic text.

Printnet has automated Orda's transpromo workflow, cutting costs, human error, and turnaround times and enabling Orda print to keep more of its work in house.

This added speed and flexibility has enabled the business to take on more work and improve its profits.

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