Partnership improves service and lowers costs

GMC and Xerox have formed a partnership that will see GMC training Xerox salespeople and analysts, the integration of GMC's software with Xerox's Freeflow software, and a joint market approach.

The companies said the partnership is delivering a growing number of transpromo applications for customers across Europe, allowing them to speed up their service and cut costs.

Telemail, a Spanish print provider, is using Xerox continuous feed printers with GMC's Printnet software for variable data and transpromo applications.

GMC is one of a number of partners who support the Xerox Continuous Innovation Centre, in Villepinte, France.

The Centre is staffed by Xerox experts who work with customers to design, test and demonstrate a range of applications that will enable them to create new revenue streams from continuous feed printing.

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