Newslounge tracks transpromo trends and ideas
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GMC Software Technology product story
Edited by the Marketingweek Marketplace editorial team
May 14, 2009
GMC Software Technology has launched Newslounge, an online information service designed to help those involved in transpromo and personalised communications to keep up-to-date.
Drawing on the experience of industry professionals, from printer manufacturers and marketing businesses to communication experts, Newslounge uses five-minute interviews to air a range of topics and invite feedback.
New topics will be added every two weeks and users have the option of downloading the interviews as podcasts to listen to later or keep for reference.
The initial interview is with Dr Rene Muller, chief executive officer of GMC.
The service will run side-by-side with GMC's recently launched industry blog.
Other planned topics include: 'Expanding Markets with Transpromo' and 'Automation Boosts Efficiency and Lowers Costs'.
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