GMC to present transpromo case studies at expo

GMC Software Technology has announced that it will present examples of successful transpromo case studies at the On Demand Conference and Exposition on 30 March-2 April 2009.

The session will take place on 1 April 2009 at 14:30.

In a track titled 'Trans Meets Promo: A Real Examination of Successful Transpromo Implementation and Use', Jeffrey DeVoyd, vice-president of product marketing at GMC, will examine how print service provider Oniya Shapira produced an effective transpromo programme for its customer Cal that included personalised marketing messages, high-impact colour graphics and third-party offers.

The session will also review the Best Western International transpromo campaign, developed by GMC and Infopoint Solutions, using targeted, personalised imagery and messaging, designed to drive fall reservations as well as increase awareness for the hotel chain's co-branded credit card.

DeVoyd said: 'During these challenging economic times, many companies are looking at how they can reduce costs, and increase profits but often find it increasingly difficult to fund new initiatives that do not have a direct impact on revenue.

'I believe that well-crafted transpromo campaigns may be the answer, by changing the focus of transactional communications from cost to revenue generation, since transpromo response rates can outperform standalone marketing campaigns, reduce the overall cost of production and postage as well as deliver self-funding business growth.

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