GMC accepted onto Direct Mail Advisory Board

Edited by the Marketingweek Marketplace editorial team Mar 13, 2009

GMC Software Technology has been accepted to serve on the Universal Postal Union's (UPU) Direct Mail Advisory Board.

The company said this gives it a role in determining the near-term future of the global direct mail industry.

The UPU Direct Mail Advisory Board (DMAB) is a self-financed group comprising designated operators of UPU member countries and other industry companies and associations, aiming at 'fostering the growth of direct mail as a factor of economic and market expansion by increasing market knowledge and by developing the expertise of stakeholders at all levels'.