GMC showcases personalised communications

At the Transpromo Summit, GMC Software Technology will showcase its latest solutions for designing and producing high impact, personalised print and digital communications.

The Transpromo Summit takes place in New York on August 13-14 2008.

GMC Software Technology will showcase its latest solutions for print and digital communications that increase customer loyalty, response rates and new business opportunities.

The GMC series of demos will be of benefit to enterprise users in finance, insurance, retail and telecommunications sectors, as well as to outsource providers who serve clients in these sectors.

In addition, senior GMC executives will participate in the conference's keynote panel and general sessions.

GMC PrintNet software allows user to easily design and create personalised documents, such as direct marketing materials and transactional document, with integrated data-driven marketing messages for cross-sell and up-sell opportunities.

Marketing and IT professionals will also get a first-hand look at how PrintNet can accelerate application development, improve document effectiveness and maximize productivity for a variety of marketing, transaction, transpromo, on demand and electronic communication applications.

* Promotional marketing flyers and postcards.

* High impact, full color transpromotional statements with embedded marketing messages.

* Newsletters with variable, personalised information.

* Interactive, web-based communications.

With PrintNet, corporate marketing departments can have a single platform to design and integrate all facets of personalized customer communications, including print-and web-based statements, newsletters and direct mail.

In addition, users can benefit from web-based document approval and proofing capabilities for convenient, time saving internal and external collaboration that improves customer loyalty and retention.

PrintNet seamlessly integrates into enterprise architectures, accommodates batch and interactive customer-driven communications and keeps pace with changing regulatory compliance and approval procedures.

In addition to demonstrations at the event's technology showcase, Dr Rene Muller, CEO of GMC Software Technology, will participate in a keynote panel entitled "Software, A Critical Enabler" that will explore the role software plays in the document creation process as well as the importance of tracking response rates and ROI.

Joining the general session agenda will be Jeffrey DeVoyd, Vice President of Technology and Product Marketing.

DeVoyd will join a panel session to discuss campaign management and monitoring, the use of personalised URLs while highlighting software tools and strategies that are needed to successfully track ROI.

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