GMC to show multichannel marketing tool at IDMF

GMC Software Technology it will demonstrate its latest software for the design, development and delivery of multichannel marketing campaigns at IDMF.

GMC Software Technology's PrintNet suite of software can be used to deliver highly targeted personalised messages via print, email, text or through the web - including personalised URLs - either individually or as fully integrated marketing solutions.

Because it is platform-independent, PrintNet provides a 'design once output anywhere' environment with special features - including advanced colour management and storefront integration - to meet today's sophisticated marketing requirements.

Rather than relying on specialist IT staff to interpret and programme design and layout, GMC's software offers a user-friendly environment that enables marketing and design personnel with general computer skills to be interactively involved at every stage of the document design process, with layouts tested on screen and proofed via the web.

PrintNet also offers seamless integration for Quark, InDesign, PDF, EPS and MS Word formats.

GMC software is widely used by enterprise organisations, direct mail marketing and print service providers such as 4DM, the largest independent direct mail business in the UK; Oniya Shapira in Israel, one of the world's biggest colour digital print sites; Mega Calibre, one of India's leading marketing service providers; and Rastar of Salt Lake City, a major US database marketing company.

Customers report improved turnaround times of up to 400 per cent and an average ROI of 6-12 months.

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