Product category:
Printers, paper and packaging
News Release from: GMC Software Technology | Subject: PrintNet
Edited by the Marketingservicestalk Editorial
Team on 22 February 2008
Oniya Shapira chooses GMC PrintNet
One of the world's largest colour digital print sites - Oniya Shapira in Israel - has installed GMC's PrintNet to provide a single platform for all personalised document applications.
GMC Software Technology's PrintNet software will provide a single platform for all personalised document applications, data formats, integrated messaging and campaign management, printing and delivery Established in 1936, Oniya Shapira operates pre-print, black and white and full colour digital print, offset printing and a variety of finishing services and wrapping lines to service financial, banking, telecommunications, insurance and retail companies
This article was originally published on Marketingservicestalk on 18 Jul 2008 at 8.00am (UK)
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Applications include catalogues, promotional programmes and statements and bills.
Its six HP Indigo digital color presses alone print over 500,000 pages per day.
One of its customers was Cal (Israel Credit Cards), an issuer of major brand credit cards, including VISA, Diners Club and MasterCard along with retail credit cards and loyalty cards, using pre-printed paper with black and white digital overprinting, include some limited marketing messages.
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Following presentations from Oniya Shapira on the benefits of highly personalised and transpromo messages using colour digital technology, Cal opted to roll out this service to all cardholders, which meant Oniya Shapira had to gear up to produce around eight million transpromo statement pages per month to meet Cal's needs.
Buying more HP Indigo presses, the hunt was on for the best software to meet current and future needs.
The demanding selection criteria included: an easy user interface that minimised programming efforts; the ability to generate dynamic document templates with individual colour palettes for tables, data, coupons and other variable elements; dynamic white space management; output of a PPML data stream for ingestion by the HP Indigo printers; full tracking and reporting capabilities with online campaign monitoring; online proofing and the ability to produce documents in Hebrew - Hebrew text print from right to left, but numbers print left to right, so the software selected had to seamlessly switch between right-to-left and left-to-right in creating and managing documents.
"GMC's PrintNet suite of software met all of these requirements and more," said Ravit Spiegel, VP of Marketing at Oniya Shapira, "and GMC was terrific to work with, especially during implementation of the Hebrew capability.
"Although we still have programmers working on these projects, the user interface is so easy to use that it saves them a significant amount of time, makes it easier to quickly launch solutions for new customers and applications, and ensures maximum productivity for these important IT resources.
"A typical Cal statement now consists of a personal letter as the first page, which might wish me a happy birthday or convey other messages specific to me and my account; billing pages which are of variable length and include embedded Cal and partner offers; and a final page with the "You" loyalty programme statement, including coupons and other offers," she said.
In preparation for a statement run, Cal transmits a number of different data files to Oniya Shapira, including transactional data, marketing messages, digital assets and images, and business rules.
As the system composes individual statements, for example, a rule may dictate that if a certain field is higher than 500 shekels, it should be matched to a specific marketing message or that if there is more than a half page of white space, a specific coupon or marketing message will be inserted.
Rules also drive which images are used for each individual recipient.
"The new system also gives us the ability to use different colour palettes for different card brands, and those can be intermixed on the fly throughout the run without any operator intervention," Ravit added.
"In the past, we either had to use the same preprinted paper or stop the run to change the paper if we wanted to make those kinds of changes - this is much more efficient".
With GMC PrintNet, Oniya Shapira has moved a number of other transactional and promotional customers to the GMC colour platform, including companies from the advertising, cosmetics, jewelry, fashion, automotive, and holday industries.
"We see a bright future with a great deal of business growth for us and for these important customers in our new GMC platform", Ravit stated.
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