Rastar selects GMC's PrintNet for DM campaigns

Database marketing company Rastar of Salt Lake City, Utah, has selected PrintNet from GMC Software Technology as the design and variable data software platform for its direct mail campaigns.

Rastar serves many of the best-known companies in the US automotive, consumer goods, education, financial services and real estate industries, producing complex, highly personalised direct marketing campaigns that total in excess of 75 million colour variable pieces annually.

The company owns and operates studio, print, mail and production facilities that fully support all facets of client programmes with the aim of helping its clients acquire and retain high-value customers by using sophisticated, data-driven solutions that generate measurable, repeatable results and maximise customer value.

"After evaluating the leading software tools in the marketplace, we selected GMC PrintNet because it gives us the ability to easily design and maintain increasingly sophisticated personalised, variable-data direct marketing campaigns," said Rob Drage, director of Research and Development at Rastar.

"Other deciding factors are the ability to use our existing PDF and XML file formats, without the need to go back into the redesign phase, as well as advanced colour management support that enables us to take full advantage of our high-speed HP Indigo colour digital printing equipment".

"We are very pleased that Rastar selected GMC PrintNet as their primary platform for designing and managing customers' direct mail campaigns," said Michael Watts, president of GMC North America.

"We are confident that Rastar can fully take advantage of PrintNet's ability to offer their customers more sophisticated direct mail programmes that drive satisfaction, loyalty and new customer acquisition.

GMC Software Technology helps businesses implement high-impact, personalised communications programmes that increase customer satisfaction and loyalty, drive new customer acquisition, improve productivity and cut costs.

Its award-winning PrintNet software is an easy to implement, end-to-end solution that provides full data integration and processing, design and composition, collaboration and approval, distributed output management and process automation for highly targeted print and electronic communications.

GMC offers exceptionally reliable technologies and services based on worldwide ISO 9001:2000 certification and CMMI development methodology.

It serves thousands of users worldwide, many customers are producing in excess of 100 million personalised documents per month - including direct mail, statements, bills, policies, catalogues, correspondence and transpromo materials.

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