Number-plate surrounds drive brand messages home

A Great Plate Mate product story
Edited by the Marketingweek Marketplace editorial team Feb 10, 2010

Great Plate Mate has launched a number-plate surround that will enable companies and brands to be displayed whenever the car is on the road.

The company believes that if a number-plate surround is fitted to the rear of a car, it will be seen at least 25 times a day.

This could equate to 9,125 targeted motorist viewings a year.

Great Plate Mate said that if a company gives away 1,000 number-plate surrounds, which cost less than a t-shirt, it could achieve potentially more than nine million motorist viewings a year.

The number-plate surrounds are said to be durable and long-lasting.

Great Plate Mate uses digital printing to create the number-plate surrounds, which means that whatever customers can create in Coral or AI can be printed exactly as drawn onto the surround, including colours, fonts and logos.

The surrounds are manufactured in the EU and fit standard UK and European number plates.

They can be fitted quickly and number plates need not be drilled.

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