Wine firm appoints Green Row to handle PR
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Green Row Public Relations product story
Edited by the Marketingweek Marketplace editorial team
Jan 20, 2009
Thandi has appointed Green Row Communications to handle its PR and media relations activity in the UK.
The objective of the PR campaign will be to cement Thandi's reputation as an ethical, sustainable business and a quality wine producer.
Activity will focus on Fairtrade Fortnight (23 January-8 March) with a tour of media houses planned for Vernon Henn, general manager of Thandi, as well as a member of the Thandi farming community.
Green Row will also execute a trade campaign to assist with listings for new products and to increase distribution of the existing portfolio.
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