Great Guns founder to speak at ICS Conference

A Great Guns Marketing product story
Edited by the Marketingweek Marketplace editorial team Feb 11, 2010

Liz Jackson, founder of Great Guns Marketing, is to present at the Institute of Customer Service (ICS) Conference on 24 March 2010 at the Brewery, London.

As part of her presentation, Jackson will explain the importance of attracting great talent and why keeping it is such a huge - and vital - challenge for ensuring client retention.

She will also discuss the primary goal of all service-based businesses and look in detail at the best ways to win and retain clients.

Great leadership as a prerequisite for great business results will be explored as part of the overall presentation, and Jackson will also share her own story with the audience.

Other speakers involved in the conference include Julie Southern, chief commercial and financial officer at Virgin Atlantic; Des Benjamin, chief executive at Simplyhealth; Lynn Copp, managing director at the Worklife Company; and inspirational speaker Chris Moon.

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