Product category:
Exhibitions
News Release from: Green Room Retail Design
Edited by the Marketingservicestalk Editorial
Team on 02 October 2007
Green Room showcases Blackberry's future
strategy
Mobile business technology firm Blackberry is working with Green Room Retail on an exhibition that places it at the forefront of communication innovation for the public sector.
The first of a series of international events was held in Belfast on 19 September and the show now continues on across Europe during October The first show included other leading technology partners including Dell, Vodafone, Telemap, Paper IQ and Cybertrack
This article was originally published on Marketingservicestalk on 31 Jul 2007 at 8.00am (UK)
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With the emphasis on new mobile communcations solutions and how future technologies will impact on mobile workers in the public sector, the major players from the technology industry were joined by authority figures from a raft of government organisations.
Green Room Retail was tasked with creating an innovative, portable display that would have strong visual appeal in the face of such a wealth of other technology brands.
Utilising a bold colour pallette of black with accents of white, GRR created a slick, professional unit with inbuilt product spot-lighting and complementary seating area.
Multimedia presentations are relayed from inset plasma screens and optional illuminated counter sections can be added according to the location.
A 'refuel' point also encourages busy Blackberry owners to sit down and recharge their devices before continuing around the hall.
Overall the design creates an autonomous Blackberry branded environment that has a degree of flexibility according to the requirement of each new location.
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