Gratterpalm supplies vibrant Easter POS to Asda

Asda is offering shoppers a complete Easter weekend solution using in-store communication created by Gratterpalm to link the seasonal aisle with multiple product segments across the store.

The supermarket is hoping to widen its Easter-product range with point-of-sale (POS) designed to translate seamlessly across multiple categories.

The POS created by Gratterpalm has a more 'grown up' feel, with a 'generic' look featuring daffodils and dandelions designed to sit comfortably alongside any product segment.

The design is up-weighted in the seasonal aisle, with the addition of 'younger' illustrative elements such as Easter bunnies, bumblebees and chicks.

A designated 'kids bay' will be identifiable in the aisle by a prominent blue colourway and interactive floor sticker, bringing together treats for children's egg hunts and parties.

Eye-catching packaging of Easter gifts and treats follows the lead of the POS and creates a consistent look and feel in store.

Away from the seasonal aisle, in-store communications link these traditional Easter categories with fresh produce for family dinners and snack and entertainment ideas for Bank Holiday Monday.

The creative is made pertinent in Living and George, using the bumblebee graphic and a more spring-like feel, highlighting ranges such as gardening products and gifts.

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