Gratterpalm develops Valentine's theme for Asda

Gratterpalm has developed a Valentine's Day theme for the in-store theatre of the seasonal aisle at Asda supermarkets.

This year, the supermarket chain has approached the seasonal event as a complete package, briefing Gratterpalm to develop creative that would achieve a whole store look and feel by working effectively on gift and produce packaging, as well as seasonal point of sale.

The creative solution was a bold, simple route that uses purple to add a premium feel that appeals to men as well as women, and has strong store stand-out.

The design has been executed across many pieces of packaging to suit all ages, from boxes with die-cut detailed windows, to film wrap and swing tags.

In-store theatre has been created with a suite of point of sale that includes hanging signs featuring intricate, interlocking falling hearts, and sweet heart-shaped bunting.

Gordon Bethell, managing partner at Gratterpalm, said: 'An umbrella approach for quarter one/quarter two seasonal events, including Valentine's Day, Mother's Day, Easter and Father's Day, has been developed to ensure design consistency on all packaging and point-of-sale across the series of events.

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