Gratterpalm campaigns to drive Mypetstop awareness
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Gratterpalm product story
Edited by the Marketingweek Marketplace editorial team
Nov 30, 2009
Mypetstop has appointed Gratterpalm as its advertising agency following a four-way pitch.
Gratterpalm will develop campaigns to improve usage and loyalty with existing Mypetstop customers, re-educate lapsed customers to regain trial, and drive awareness with potential new customers.
The agency will revitalise Mypetstop's customer database to drive direct marketing and e-campaigns.
It will oversee all creative work for the Mypetstop website and drive all online activity.
A referral scheme with pet rescue centres and vets will be launched to attract new pet owners to Mypetstop, and Gratterpalm will promote the programme of events for pet-lovers hosted at Mypetstop to increase customer uptake.
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