Gratterpalm refreshes Asda in-store counters

Gratterpalm has developed customer-friendly point-of-purchase concepts for Asda's in-store fresh counters, including fish, meat, rotisserie, deli, takeaway and pizza produce.

The agency was briefed to completely refresh the look and feel of Asda's fresh counters.

The point-of-sale had to make the counters feel approachable, and provide information and reassurance to the customer on product quality and value.

It offers a highly flexible solution, which works consistently with counters of different sizes in different stores.

Relaxed images of Asda colleagues were selected, alongside a friendly 'handwritten' font.

Permanent back wall tiles are used to communicate nutritional information and provenance messages.

Hanging 'butchers rails' are used for service messages, such as encouraging customers to 'try before you buy'.

Flexible value panels allow value messages to be easily replaced as prices and promotions change.

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