Gratterpalm creates Flash site and games for Asda
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Gratterpalm product story
Edited by the Marketingweek Marketplace editorial team
Oct 13, 2009
Gratterpalm has created a fully animated Flash microsite and online Flash games for Asda as part of the supermarket's collaboration with Lazytown.
The campaign is designed to promote Asda's Greatstuff healthy food range.
Gratterpalm has delivered the in-store elements of the campaign, and will now go on to create an online campaign, which includes a full flash microsite with constantly moving animation, three flash games, three static downloadable games, and an online competition.
The microsite will be promoted via online banners on the Asda website and via Lazytown superhero collectables that can be found inside all on packs of Greatstuff products.
Customers with all six collectables will be able to send their photos via the website to access exclusive Lazytown downloads.
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