Gratterpalm develops Halloween POS for Asda

Gratterpalm has designed Halloween-themed point-of-sale (POS) for Asda that incorporates movement and spinning graphics.

Asda shoppers in the seasonal aisle will be surrounded by moving displays and interactive floor graphics.

Spinning bay headers are said to add fun to the aisle, utilising the latest POS techniques to create eye-catching movement.

Ceiling-hanging over-aisle canopies showcase the Asda Halloween product range, and hanging spiralling price devices communicate value.

Intricate cut-out hanging signs featuring bat graphics direct shoppers to the seasonal aisle and sit on top of gondola ends.

The creative builds on the current trend towards a less gruesome, more family-friendly Halloween.

A cute devil joins a stealthy purple cat, sitting alongside the orange and black swirls designed to enhance the party feel.

The in-store display makes it easier for customers to shop by introducing segmentation blinkers to separate products for kids and adults.

The creative runs not across POS, and has also been used on 48-sheet outdoor posters and on local press templates.

The Halloween campaign will remain in place for six weeks.

Back to top