POS highlights Asda Children In Need involvement
A
Gratterpalm product story
Edited by the Marketingweek Marketplace editorial team
Oct 3, 2008
Gratterpalm has created an in-store campaign highlighting Asda's involvement as the main sponsor for BBC Children in Need 2008.
Point of sale materials created by Gratterpalm will launch in stores in the run up to the BBC Appeal Night on 14 November.
The creative features BBC Children in Need bear Pudsy writing his own messages on the point of sale materials.
For example, on 'Give a helping hand', he crosses out 'hand' and replaces it with 'paw'.
The work highlights particular products that shoppers can purchase in order to donate money to BBC Children in Need, as well as informing customers how they can fundraise and support the charity at home.
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