POS highlights Asda Children In Need involvement
A
gratterpalm product story
Edited by the Marketingservicestalk editorial team
Oct 3, 2008
Gratterpalm has created an in-store campaign highlighting Asda's involvement as the main sponsor for BBC Children in Need 2008.
Point of sale materials created by Gratterpalm will launch in stores in the run up to the BBC Appeal Night on 14 November.
The creative features BBC Children in Need bear Pudsy writing his own messages on the point of sale materials.
For example, on 'Give a helping hand', he crosses out 'hand' and replaces it with 'paw'.
The work highlights particular products that shoppers can purchase in order to donate money to BBC Children in Need, as well as informing customers how they can fundraise and support the charity at home.
Not what you're looking for? Search the site.
Contact gratterpalm
Related Stories
- Rpa:vision designs No Name retail units
- Volkswagen installs displays at dealerships
- Rpa completes work on luxury retail development
- SMP's Solidvision technology aids diploma campaign
- Live and Breathe develops BP forecourt campaign
Categories
- Design and Print (355)
- Customer publishing (27)
- Direct Marketing (525)
- Experiential marketing (84)
- Events, meetings and conferences (388)
- Incentive travel, IMEX (34)
- Integrated marketing (250)
- Internet, email, search, web design (1,072)
- IT for sales and marketing (247)
- Marketing strategy and consultancy (229)
- Market research (173)
- Media (223)
- Mobile marketing (155)
- Outdoor and ambient (48)
- Podcasts (2)
- Promotions and incentives (346)
- Public relations (170)
- Recruitment services (33)
- Sponsorship (18)
- Sports marketing (17)
- Telemarketing (54)
- Training and development (87)
- Point of purchase, retail design (186)
- Trade associations and professional bodies (217)
