Product category:
Point of purchase, retail design
News Release from: gratterpalm
Edited by the Marketingservicestalk Editorial
Team on 18 June 2008
George picks gratterpalm for Christmas
brief
George, ASDA's popular and highly successful clothing label, has appointed independent retail agency gratterpalm to create this year's in-store Christmas POS work.
Gratterpalm won the account after a demanding two-way competitive pitch and follows the agency's successful in-store work for ASDA last Christmas, which featured 'Reggie the Reindeer' The Christmas in-store work will go live in late October, with the brief to take the ASDA Christmas creative as a starting point, but at the same time distinguish George from ASDA, retaining its own personality
Sonia Whiteley-Guest, Head of Marketing for George, said: "We were very impressed by gratterpalm's work for ASDA, and by their creative and innovative design concepts in the pitch, which they turned around incredibly fast.
"George will certainly be celebrating its Christmas in style this year".
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