ASDA and gratterpalm spring into action

ASDA is treating customers to a springtime extravaganza in its stores in the build-up to both Mother's Day and Easter this year.

Taking customers on a seasonal journey through from spring flowers to Easter chicks and mischievous bunnies, a fun and colourful theme, created by leading independent retail agency gratterpalm, will brighten up stores right through until Mother's Day on 2 March and Easter in late March.

Gratterpalm, which pitched for and won the Easter project last July, has developed an overall spring package whose creative theme stretches across the in-store environment, packaging and point-of-sale, as well as internal communications.

ASDA's events, website and the window concepts for ASDA Living and George at ASDA will also feature the designs.

Bright yellow daffodils and vibrant tulips dominate the overall spring theme from which the Easter identity has been developed; a springtime horizon featuring characters such as Mother Hen and her three chicks, and some happy but mischievous Easter Bunnies.

They will appear in 'Easter Activity' scenes along the seasonal aisle, including an egg hunt, flower picking, a picnic and the story of a greedy bunny who's eaten all the chocolate.

The Mother's Day creative uses the vibrant spring flowers on a bright green vine with a bold pink background and blue and pink butterflies floating in.

It will launch in mid-February ensuring customers can clearly identify Mother's Day products and key areas in the store.

Steph Hughes, Events POS Manager at ASDA, said: "Easter is one of our largest seasonal events and this year we are building up to it with a spring wonderland to make it really special for our customers; gratterpalm's designs will appeal to customers of all ages and help highlight relevant areas of the store - whether it's Sunday lunch ideas, outdoor living or gift alternatives to eggs".

Gareth Healey, Managing Director at gratterpalm, said: "ASDA customers view Easter as a great opportunity to get together as a family, and it's therefore a key time to build sales.

"We have really built on the success of last year's campaign with our work for 2008, colours and illustrations leading customers right through from point - of-sale to packaging.

"The design of daffodils and tulips acts as a linking device for Easter and Mother's Day, while we've given Easter its own extra special touch with a set of entertaining seasonal characters".

Back to top