Product category:
Point of purchase, retail design
News Release from: gratterpalm
Edited by the Marketingservicestalk Editorial
Team on 19 November 2007
Reggie the Reindeer reigns down Asda
aisles
ASDA, Britain's best value retailer is wowing its customers this Christmas with its most impressive seasonal in-store campaign yet.
Leading independent retail marketing agency gratterpalm has designed ASDA's seasonal POS and decoration concepts, which has added to the fun with the introduction of Reggie the Reindeer The campaign has been created to enhance the magical experience of shopping at ASDA this Christmas and to reaffirm its position 'There's no place like ASDA this Christmas'
This article was originally published on Marketingservicestalk on 24 Jan 2008 at 8.00am (UK)
Related stories
Asda and gratterpalm cosy up for Valentine's Day
With Valentine's Day fast approaching, Asda is launching its 2008 campaign to appeal to love-struck men and women of all ages.
Whilst the innovative decorations give the store an enchanted festive feel, Reggie the Reindeer brings to life ASDA's fun personality.
Steph Hughes, Events POS Manager at Asda, commented: "Reggie is a lovable character - just right for mums and kids.
"We pride ourselves on our seasonal offerings and work hard to deliver unique products.
"To complement this, gratterpalm has created a campaign that will work across all media, primarily POS".
Reggie the Reindeer will welcome shoppers in all Asda stores.
If customers want their very own personal Reggie, he will be available to buy from 10 November in the toy department.
Gratterpalm is the UK's leading independent retail marketing services agency.
It delivers 'Shelf-centred marketing campaigns' through strategy and branding, packaging, digital, print, broadcast, creative, PR, events, direct response and point of sale for the retail sector.
Clients include ASDA, DFS, MandS Outlets, Greggs, Focus, LA Fitness and Umbro.
• gratterpalm: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
