Reggie the Reindeer reigns down Asda aisles

ASDA, Britain's best value retailer is wowing its customers this Christmas with its most impressive seasonal in-store campaign yet.

Leading independent retail marketing agency gratterpalm has designed ASDA's seasonal POS and decoration concepts, which has added to the fun with the introduction of Reggie the Reindeer.

The campaign has been created to enhance the magical experience of shopping at ASDA this Christmas and to reaffirm its position 'There's no place like ASDA this Christmas'.

Whilst the innovative decorations give the store an enchanted festive feel, Reggie the Reindeer brings to life ASDA's fun personality.

Steph Hughes, Events POS Manager at Asda, commented: "Reggie is a lovable character - just right for mums and kids.

"We pride ourselves on our seasonal offerings and work hard to deliver unique products.

"To complement this, gratterpalm has created a campaign that will work across all media, primarily POS".

Reggie the Reindeer will welcome shoppers in all Asda stores.

If customers want their very own personal Reggie, he will be available to buy from 10 November in the toy department.

Gratterpalm is the UK's leading independent retail marketing services agency.

It delivers 'Shelf-centred marketing campaigns' through strategy and branding, packaging, digital, print, broadcast, creative, PR, events, direct response and point of sale for the retail sector.

Clients include ASDA, DFS, MandS Outlets, Greggs, Focus, LA Fitness and Umbro.

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