Product category:
Point of purchase, retail design
News Release from: Gripfit | Subject: Mat Media
Edited by the Marketingservicestalk Editorial
Team on 20 November 2007
Gripfit offers new floor-fixed
advertising medium
A totally new medium to display sales and branding messages right at the feet of customers has been launched by fixed entrance matting specialist Gripfit.
Floor-fixed Mat Media offers brand managers and advertisers the opportunity to display their message on the entrance mats of stores, shops, pubs or sports stadia, with the option to print in up to 999 colours onto a highly absorbent textile surface, giving photographic reproduction and high-definition graphics The great advantage of the product is that it combines a functional mat, essential for removing dirt and moisture at the entrance to a public area, while at the same time giving advertisers a prime point-of-sale opportunity
This article was originally published on Marketingservicestalk on 12 Mar 2007 at 8.00am (UK)
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Gripfit has already secured existing entrance matting contracts with major supermarket and retail outlets, opening up opportunities for sponsored matting, featuring a brand or sales message right at the point of entry to the store.
Short or high run print orders can be produced and mats are supplied with optional maintenance contracts, to maintain a clean and professional image.
The Mat Media flooring medium is hard wearing, highly moisture and dirt absorbent and is safely fixed to the floor using the Gripfit 7.5mm low profile aluminium frame system, to negate the risk of the mat being stolen or removed without authorisation.
The fixed matting system is wheelchair, buggy and trolley friendly, adheres to health and safety guidelines, and provides a safe alternative to loose matting, eliminating the risk of litigation from slips, trips and falls, and confirms to all Health and Safety requirements.
Mat Media printed advertising mats in a Gripfit low-profile frame can be installed onto any clean, flat floor surface; it is available in custom sizes and can even be produced in octagonal sections to fit around contoured sales areas.
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