Advice on exploiting changing internet habits

Guidance has been published aimed at businesses keen to exploit the changes that blogging and other types of social media have brought to the internet.

'Blogging and Other Social Media: Exploiting the Technology and Protecting the Enterprise' addresses the questions of how an organisation can actively use social media as a business tool and how to respond to the use of it by others.

It gives advice on establishing a commercial strategy as well as offering practical guidance on using social media, such as wikis and networking sites, and the risks associated with them.

This collaborative work by leading thinkers and business users of social internet websites details the various media, their applications, advantages and disadvantages, how such technologies are evolving, and whether or not their use can benefit your business.

A useful section covering social media and the law explains the risks and remedies related to abuse of copyright, defamation, privacy, data protection and user contracts, as well as the opportunities and threats emerging from having an online reputation.

Back to top