GMG launches The Pink Peacock.com

The Pink Peacock.com, the newest ultimate gay social community, has appointed Graffiti to launch and boost its online customer acquisition programme.

Graffiti, the PR and marketing arm of Go Media Group (GMG), has been tasked with inspirational solutions in branding, PR, integrated advertising and social marketing for the site, live this week.

The launch sees Mark Carter as the face of The Pink Peacock.com and the first Mr Gay UK to be invited and enter The Mr Gay International in January 2008, as part of the ongoing marketing strategy.

Anne Hunter, MD at GMG, said: "There is an obvious psychographic profile interchange between the brand and Mark, with a great opportunity to get the Nation behind him in LA in January.

"The Competition isn't all pink boas and Speedos, it has a serious side to it that promotes a deep understanding of the cognitive issues that surround gay men worldwide and that fits perfectly with The Pink Peacock's ethos".

With the launch in the UK this week and a planned launch in South Africa for December, The Pink Peacock.com site offers the most extensive and versatile dating facility on the market, with a sophisticated filtering system precisely targeted to the unique demographic, niche or interest of the individual client base; rich in content the site has many interactive features including character and sexuality matching, with both online chat, SMS and video resources for maximum impact.

The UK sees the largest online dating market in Europe and the value of the pink pound in the UK is now estimated to be in excess of GBP70bn and growing.

Hunter concluded: "The timing is perfect; this is an exceptional opportunity to accelerate the development of a new social way of life".

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