Golley Slater to drive innovation at Bolton
A
Golley Slater product story
Edited by the Marketingweek Marketplace editorial team
Jan 30, 2009
Golley Slater has been appointed by Premier League football club, Bolton Wanderers FC, to assist with innovation and creative thinking from strategy to delivery.
The agency will be working with Bolton Wanderers' commercial and marketing teams, looking at creating direct, digital and advertising campaigns for the club.
The first of the initiatives will be unveiled in spring 2009.
Golley Slater will conduct research and workshops with fans and club officials to drive new innovation and ask the fans their opinions on a variety of commercial products.
These will then be developed into a strategy and delivered.
It is the first remit for the newly launched Sports Specialist Team at Golley Slater.
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