Gomez offers Google AdWords performance testing

Gomez, a leading provider of web experience management solutions, is offering a Google AdWords landing page performance testing service.

This follows Google's recent announcement that slower-loading landing pages may receive lower quality scores that in turn could increase the minimum bid, or lower the ranking, of an individual ad.

With $7.7 billion being spent on paid search advertising on Google in 2008, according to eMarketer.com, advertisers could be forced to significantly increase their spending to maintain their rankings.

Gomez now enables advertisers to objectively measure and quantify the performance of their landing pages.

To help advertisers understand their current performance, Gomez is offering a no-cost instant landing page test that will show details of how that page loaded - including content served by third parties, such as banner ads or news feeds.

This test uses Gomez's ExperienceFirstSM platform, which is used by over 1,000 companies around the world to manage their web experience.

"The fact that Google will be factoring landing page performance into its ranking and bidding algorithm means that any business that relies on AdWords for lead generation needs Gomez," said Jaime Ellertson, Gomez' chief executive officer.

"Dropping down in the rankings or having to spend more on minimum bids could cost advertisers a lot of money and lower their profit margins.

"By making it possible for advertisers to get a snapshot of their current performance, Gomez can help them see where errors and slow-loading objects are, and they can fix them before being penalised economically".

The landing page instant test is available at no cost (registration is required) at: www.gomez.com/testmypage Advertisers that want to test their AdWords landing pages on a regular basis can purchase a Gomez annual plan that enables them to access more than 35,000 testing locations around the world, and to configure the testing frequency and platform.

Plans are available for small and medium-size businesses, as well as large enterprises.

Gomez is a leading on-demand infrastructure provider for web application experience management solutions, helping business ensure quality web experiences for their customers.

More than 1,000 companies use Gomez ExperienceFirstSM services worldwide, including 14 of the top 20 most visited websites.

Gomez provides a comprehensive solution for managing the web application experience from development through deployment and the entire application life cycle, featuring visual, functional and load testing, actual end-user and active website monitoring, competitive benchmarking, and more than 35,000 data sources worldwide.

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